Shawn Willis

CEO & Sr. VP of Business Development

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"Leadership is the capacity to translate vision into reality." - Warren Bennis


With nearly 30 years of success in marketing and business development, Shawn Willis leverages corporate collaborations with extensive hands-on experience launching and building an organization from the ground up.  5AM Global provides marketing consultancy and services for a range of domestic and international clients, as well as produces both national and regional events. As VP of Business Development, Shawn leads a team to create and execute branding, sales, promotional, digital, events, and social media strategies to help maximize profitability for B2B and B2C corporations.


Shawn holds a Bachelor of Business Marketing Degree from the University of Detroit Mercy. She has held Board positions with Congregation Ner Tamid (CNT), CNT Sisterhood and Jewish Family Services Agency (JFSA) Las Vegas, and has served as a Mentor for the IAC Eitanim Program. Currently, she is an UNLV Presidents Associates Committee (PAC) Member, a Council Member of Women for Global Change, Las Vegas Metro Chamber of Commerce Presidents Club Member, and proud supporter of ASPCA and FIDF. Additionally, she was honored with inclusion in the UNLV Library as part of the Southern Nevada Jewish Heritage Project.

JF Antonio Rodriguez

Creative Director

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"It is very good advice to believe only what an artist does, rather than what he says about his work." - David Hockney


Antonio is a proud Colombian that has become a Las Vegas resident since Feb. 2016. He has always felt strongly attracted to the arts, nature and numbers. It became clear to him to study graphic design, a career that helps him observe, think and represent the world around us. He has worked in editorial design, illustration and advertising however for him, the balance in society is reached through education. Tied with his desire to learn, there is the need to teach. For this reason, Antonio taught geometry and abstract reasoning, even going as far as helping young people get access to higher education in Colombia. He believes that there is nothing more harmful to imagination and innovation than to think that there is only one “right” way of doing things. Antonio hopes that in the future, he will work again in education in one way or another.


He has been an advocate for equal rights, regardless of race, gender, or religion. For him, equality comes in the form of opportunities, not classifications. Antonio believes differences should be celebrated and diversity enriches people’s lives.

Starr Rabb

Digital Communications Manager

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“Be brave. Take risks. Nothing substitutes experience.” - Paulo Coelho


Home is where the heart is, as they say, and Starr found her heart beating among and for a progressive and unique metropolis...Tel Aviv. She saw so many qualities that inspired her to make it her place of rebirth. 


Her story begins in Arkansas as an ‘All-American’ girl, looking for life’s true meaning, with a vision to never fit into a box. Her bold move to Sin City in her 20’s, and Acknowledgment Process (Conversion) into the Jewish religion ignited her interest in traveling and seeing new places outside of the US – She became a globe trotter...from her Birthright in Israel, to New Zealand and Europe. She follows her favorite rock bands all over the world, while experiencing Jewish Life in each location. Now, that’s living the dream!


Starr finally feels at home, living in the Holy Land, taking pictures of everyday life and spreading positivity and inspiration everywhere. She finds meaning and beauty in street art, graffiti, and the Beach of the Mediterranean Sea. Her infectious laugh, outgoing personality, and unique approach to life through all of its struggles are what makes her such a powerful role model to anyone looking to live for the moment, take a chance, and never look back.